how do those bus tour operators decide where they want to take their buses full of adventure seekers? they look at bus tour operator trade magazines, where they see lots of smiling tourists, visual clichés and, well, buses.
so, for this campaign, we decided to seek inspiration from the amazing illustrated posters that used to hang on the walls of those long-forgotten places we used to call travel agencies.
Katie Marshall, art director. Mike Right, illustrator.