one of the few actually-interesting things you can do at Fisherman's Wharf -- besides check out the sea lions -- is to visit the U.S.S. Pampanito, a submarine deployed throughout WW II which is often "docked" there for tours. (yes, she still runs and is often on display elsewhere.)
visually, we opted to avoid the faux vintage art direction all-too-often used on historic exhibits and such. this concept was formatted in a variety of shapes and sizes for the media buy, but the trolly car interior poster remains my favorite.