mxologi Classic Cocktails

ever have a friend come to you with an idea for an invention? maybe they had a very preliminary version of the idea -- say, a jar of red fluid -- but that was it? mxologi was one of those projects; only in this case, the friend was Anheuser-Busch. my partner and i named the brand, then proceeded to create every iota of its introduction -- from package design to digital and on-premise media. (fyi, while not what i'd call a true margarita, the margarita flavor is muy delicioso.)

Aaron Evanson, art director. Mispelld, web development.
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