when the new Mercy Labor & Birth Suites were in the early stages of construction, our team suggested they augment their own research with moms-to-be using social media to reach all moms for input on some of the final, non-medical touches for the facility. traditional and digital media invited people to a microsite, at which they could share their input on a wide variety of subjects. the net result? not only are the birth suites the suite-est in the region, mercy is well on their way to achieving their admittedly-unrealistically-high objectives for occupancy.
Steve LaLiberte, art director.
Shaun Young, art director. Avatar Studios, production company. Jim MacMorran, sound design.
Shaun Young, art director for all outdoor advertising and digital content.