with inexpensive breakfasts now available just about anywhere you look, the STL regional mcdonald's found themselves needing a campaign that worked much harder than just the usual digital/broadcast equivalent to their in-store signage. GoodMorningSTL was created across all media to get all of the region thinking/talking/tweeting about "what puts the good in your good morning." no actors were used -- all real employees and peeps throught. (yes, even the magician works for the Golden Arches.)
BKWLD, production company. Chad Turner, director/editor. Yessian, music.
Jonathan Hansen, art director. Kathy Goebel, agency producer.
Yessian, music arrangement & production. Brent Johnson, audio engineer.
Jonathan Hansen, art direction. Good People of the STL, photography.