so one day, one of our favorite a-b client calls and says "the chief (august busch, III) wants to do a spot with two sets of clydedales that meet under the arch. and even though i don't think we'll wind up doing it, we need you to go figure it out." this request didn't go away; in fact, it became the catalyst for a huge two-month PR blitz, not to mention this spot.
Aaron Evanson, art director. Kent Smith, agency producer.
Tool, production company. Bob Richardson, director.