Bud Select Selective Memory

these two spots tested through the proverbial roof, but failed to ever see the light of day due to the conspicuous absence of a certain beer company scion who had been the 'star' of the brand's introduction. across all media, the idea was to bring the concept of 'selective memory' to life by bombarding viewers with glimpses of anything and everything of interest to contemporary adults...from pizza to football, from carol brady to halle berry.

Aaron Evanson, art director. Mark Florida, editorial. Mark Florida, music (1); Kasabian, music (2).
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