AT&T Mobility Digital One Rate

once upon a time, not that long ago, mobile phone calling plan minutes were considered precious cargo...only to be used for business and important family matters. but then along came a different type of plan from a tiny company by the name of AT&T. this plan, Digital One Rate, made minutes so inexpensive, AT&T began encouraging the general public to make mobile phone calls just for the hell of it. for years, DOR was America's favorite plan. but then, along came another telecom company called Verizon...

David Wong, art director. Mark Lantz, account planner. Anna Frost, agency producer.
Backyard Productions, production company. Rob Pritts, director.
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