AmerenUE

with all due respect to coal, nuclear, solar and wind, the biggest untapped energy resource in the world is the energy each of us, as energy consumers, can choose to n o t use. this scientific fact was the basis for Lockheed Martin joining forces with AmerenUE to create Missouri's first-ever statewide energy efficiency program. the Rodgers Townsend (DDB/STL) team charged with its introduction collaborated as a fully integrated team in a way that most agencies only talk about -- from naming the program to its digital/traditional/in-store rollout. efficiency, indeed.

John Meyer, art director.
Sang Han, digital creative director. John Meyer, art director.
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